Client: DOGFISH HEAD BREWERY
Project Type: Promotional Contest Campaign—Winter 2007
Details: Entrepreneurial genious, Sam Calagione launched Dogfish Head Brewery and Eats over 10 years ago and now wants to give someone else a chance. While at RMG, we developed the $10,000 What Dream is Brewing in You? Contest campaign that launched at Brewtopia '06. The campaign included beer coasters, street propaganda posters and an extensive brochure site WHAT BREW ARE YOU?. On the site you can learn about Sam's book Brewing Up a Business, take surveys to see which brews fits you best and you can also see unique behind the scenes videos.