FOR THE BEACH LOVERS

ESD and their client American Off-Road Brewery wanted two distinct cans to debut their Blonde Ale and their Pilsner. Since they would debut at Jeep event and had a love for more than one kind of Jeeps we focused on a 90’s wrangler and a 1944 Willy’s. For the the beach lovers out there we created the illustrations including the “blonde” hula girl, her wrangler and the beach. Our friend Eric created the type lockups on here.

For the Original Jeep lover

For the Pilsner, American Off-Road knew they wanted a kind of a classic pinup, with a classic jeep. They also new they wanted a brunette. We helped them create a classic desert scape featuring the original Jeep-of-all-jeeps, the classic 1944 Willys MB and their “BREWnette” with her own warm weather uniform. We had fun with the idea of supply drops to the troops and we created little parachutes holding beer bottles floating down. The type lockups were designed by Eric Shepard Design.