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LURE TURNS 20

Our friends at Lure Design in Orlando just passed the 20 year mark in the industry and wanted to celebrate with a big bash on February 17th. It was an event attended by all. The Lure Crew of Jeff, Sarah and Paul did a really great job of sharing the greatest hits of the studio and their work in fun ways. Here's a look at what you missed minus all the people...

 The cropped test prints, 20 years worth of ink on aprons and some bin art. (via lure)

The cropped test prints, 20 years worth of ink on aprons and some bin art. (via lure)

 The LURE lore wall featuring our friend Kelly Romano and others!

The LURE lore wall featuring our friend Kelly Romano and others!

 More Lure posters and ephemera (via Lure) 

More Lure posters and ephemera (via Lure) 

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 Wall collage via @luredesign

Wall collage via @luredesign

 Jeff, Sarah and Paul via @jennlevv

Jeff, Sarah and Paul via @jennlevv

 Loved the Lure Lightboxes and other signage made from screens and clamps

Loved the Lure Lightboxes and other signage made from screens and clamps

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SURF EXPO JAN 18

Jan 20th we took in the Surf Expo and got a look at a variety of trade show setups.

 Interesting use of materials. Shells, pinecones and more

Interesting use of materials. Shells, pinecones and more

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 Some cool decor at the O'Neill booth

Some cool decor at the O'Neill booth

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 Resin like wall

Resin like wall

 Surf Mobile at Vissla

Surf Mobile at Vissla

 Simple and effective display wall

Simple and effective display wall

 Love them pipes

Love them pipes

 Inside the  Vissla  booth.digging the wall wood vibes here.   

Inside the Vissla booth.digging the wall wood vibes here.

 

 More pipeage for  United By Blue

More pipeage for United By Blue

 the Coolness at  Howler bros  never ceases.... want this board so bad.

the Coolness at Howler bros never ceases.... want this board so bad.

 Love the sign

Love the sign

 Interesting brushed paint

Interesting brushed paint

  Life is good,  had a nice booth setup any store would want.

Life is good, had a nice booth setup any store would want.

 Popular daily driver for Saltwater Hippee

Popular daily driver for Saltwater Hippee

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 Giant inflatable Ape for Sun Bum

Giant inflatable Ape for Sun Bum

 Clean laquer and frames.

Clean laquer and frames.

 Toms shoes display

Toms shoes display

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New Year. New Boards. 2018.

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New Year. New Boards. 2018.

Some new work we did for Yolo 2018 just dropped and they put together a nice video that highlights this year's new turtle board the Sugar Skull turtle painted up for your pleasure and a new Serenity colorway design. Enjoy!

built for style
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Yolo Celebrates 10 years

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Yolo Celebrates 10 years

Love that our art for the 2017 board line is featured so prominently in all their new videos. The Serenity, Polynesian, Turtle bay and Namaste were all designed by Jeremy Kennedy in collaboration with our friend and Yolo Creative Director Jake Meyer of Iwdff.

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YOLOBOARD 2017 RELEASES ARE IN!

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YOLOBOARD 2017 RELEASES ARE IN!

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Yoloboard just released their 2017 boards and 3 of our designs
are among their top features.

(Photos by IWDFF & Yoloboard)


Serenity for Yoloboard

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The Serenity is a pattern rich yoga & sealife-lotus-loving hand-drawn board. One of the coolest features is the subtle patterned stain look we've been wanting to do with them since about 2014... finally got the manufacturing there. Enjoy.

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The Polynesian for Yoloboard

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The Polynesian board is this year's tattoo-inspired offering. Again, we were finally able to get the transparent stain/ink look we've been wanting to do for the last few years.

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Turtle Bay for Yoloboard

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The Turtle Bay design is a water colored take on the yearly turtles we've been doing for Yolo. Always love a chance to do some drippy and trippy art. These design files were so large that nearly broke all the studio's computers to get it right. The end result was definitely worth the headaches. The board also features our hand-drawn logos and taglines.

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SURF EXPO - JAN 2017

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SURF EXPO - JAN 2017

Here's a look at some random inspirations we spotted between client meetings at January's Surf Expo. The show seemed a bit smaller than years past, but there's still always heaps of inspiration around.

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 Wheat paste graphic application from Herschel

Wheat paste graphic application from Herschel

 Surf art in progress

Surf art in progress

 Odds and Ends and a nice signature sign for O'neill's collection

Odds and Ends and a nice signature sign for O'neill's collection

 Cool industrial table for Stance.

Cool industrial table for Stance.

 Nice simple wall canvases for Reef. (we really like the backwards R) 

Nice simple wall canvases for Reef. (we really like the backwards R) 

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 Digging the inset logos for Bote's new Gatorshield Series

Digging the inset logos for Bote's new Gatorshield Series

 
 Boat always "Stands Apart" from the other SUP brands with a larger than life booth and cool displays and details.

Boat always "Stands Apart" from the other SUP brands with a larger than life booth and cool displays and details.

 
 Roark's booth featured images and vibes from their recent trip through Russia.

Roark's booth featured images and vibes from their recent trip through Russia.

 Digging this tasty rope type for Dark Seas.

Digging this tasty rope type for Dark Seas.

 Corkcicle had a really nice booth, although they were too busy on the inside to take a decent photo of all the sweet details.

Corkcicle had a really nice booth, although they were too busy on the inside to take a decent photo of all the sweet details.

 Here's a sample of "Fruit buoys", one of our upcoming releases for Jetty's next season.

Here's a sample of "Fruit buoys", one of our upcoming releases for Jetty's next season.

 Tagless is usually the way to go, but we can make an exception for John's tastefully simple tags for the wovens.

Tagless is usually the way to go, but we can make an exception for John's tastefully simple tags for the wovens.

 Our friends at Jetty always know how to show off their cool salvage finds

Our friends at Jetty always know how to show off their cool salvage finds

 The Hippy Tree booth featured a giant teepee                                                       

The Hippy Tree booth featured a giant teepee                                                       

 Interesting way to attach banner panels.

Interesting way to attach banner panels.

 Fun art for Sanuko

Fun art for Sanuko

 Resin art panels for VIssla

Resin art panels for VIssla

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 Digging this vintage inspired sign

Digging this vintage inspired sign

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SURF EXPO - SEPT 2016

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SURF EXPO - SEPT 2016

Here are some inspirations from around the show floor from the latest Surf Expo. 

 Poppy colors and nice finishes

Poppy colors and nice finishes

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 foils and transparency

foils and transparency

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 Cool details

Cool details

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 Pizzas are everywhere, even tubes

Pizzas are everywhere, even tubes

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 Boards presented like a gallery

Boards presented like a gallery

 Simple but fun pattern soft SUPs

Simple but fun pattern soft SUPs

 Always got to pay my friends at Jetty a visit. They always decorate with the coolest salvage materials you want to steal.

Always got to pay my friends at Jetty a visit. They always decorate with the coolest salvage materials you want to steal.

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HERE ARE  A FEW TEES WE DREW UP FOR 2017


 Drawing by Jeremy Kennedy

Drawing by Jeremy Kennedy

 Drawing by Jeremy Kennedy

Drawing by Jeremy Kennedy

 Design by Jeremy Kennedy

Design by Jeremy Kennedy

 Design by Jeremy Kennedy

Design by Jeremy Kennedy

 Design by Jeremy Kennedy

Design by Jeremy Kennedy

 Design by Jeremy Kennedy

Design by Jeremy Kennedy

 "Eastablished" in thread 

"Eastablished" in thread 


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 A dirty tee from Roark

A dirty tee from Roark

 Cool I-beam construction and nice materials. Also digging the painted "Summer" title

Cool I-beam construction and nice materials. Also digging the painted "Summer" title

 Bote flipped the standard SUP booth and mounted boards horizontally, chopped boards in half and even made a few into tables around the booth.

Bote flipped the standard SUP booth and mounted boards horizontally, chopped boards in half and even made a few into tables around the booth.

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 Repurposed boards turned in to tables

Repurposed boards turned in to tables

 Lighted displays was a nice touch

Lighted displays was a nice touch

 Mini gallery wall

Mini gallery wall

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 Stumbed upon this rat rod woody

Stumbed upon this rat rod woody

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SEASUPGO - GRAND OPENING

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SEASUPGO - GRAND OPENING

On May 14th, my boys and I  headed south to Vero Beach to celebrate the grand opening of one of our client's new paddle & surf shop, SeaSupGo. Earlier this year we developed their new logo, signage and other materials they'd need for the shop in preparation for their move from the Savannah Georgia area down to Vero beach. It was nice to the see the logo around the shop on all kinds of merch like hats and tees.

The Grand Openging event was low-key, but there was a steady stream of people checking things out, buying merch, sampling the snacks and taking the Bote paddle boards out for a spin.

It was a fun day. It's nice to get out of town every now and then. Congrats again to Jen and Barrett on opening the SeaSupGo shop..

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PRODUCTS ON CREATIVE MARKET

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PRODUCTS ON CREATIVE MARKET

We've wanted to make resources for other designers and illustrators out there for a while. Whether they need a starting point for their design or some fun elements to work with they can find them on our ever-growing Creative Market shop called Salty Surplus.

Our first 5 products are fun vector t-shirt design templates. They just debuted yesterday and were already featured on the Creative Market's blog Fresh Design Goods Fresh Design Goods.

   T-Shirt Template 001   on Creative Market

T-Shirt Template 001 on Creative Market

   T-Shirt Template 003   on Creative Market

T-Shirt Template 003 on Creative Market

   T-Shirt Template 005   on Creative Market

T-Shirt Template 005 on Creative Market

   T-Shirt Template 002   on Creative Market

T-Shirt Template 002 on Creative Market

   T-Shirt Template 004    on Creative Market

T-Shirt Template 004 on Creative Market

   T-Shirt Template 006   on Creative Market

T-Shirt Template 006 on Creative Market

Feel free to snag a template for yourselves and if there's a product you think we should make, let us know.

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