Love that our art for the 2017 board line is featured so prominently in all their new videos. The Serenity, Polynesian, Turtle bay and Namaste were all designed by Jeremy Kennedy in collaboration with our friend and Yolo Creative Director Jake Meyer of Iwdff.
Yoloboard just released their 2017 boards and 3 of our designs
are among their top features.
(Photos by IWDFF & Yoloboard)
Serenity for Yoloboard
The Serenity is a pattern rich yoga & sealife-lotus-loving hand-drawn board. One of the coolest features is the subtle patterned stain look we've been wanting to do with them since about 2014... finally got the manufacturing there. Enjoy.
The Polynesian for Yoloboard
The Polynesian board is this year's tattoo-inspired offering. Again, we were finally able to get the transparent stain/ink look we've been wanting to do for the last few years.
Turtle Bay for Yoloboard
The Turtle Bay design is a water colored take on the yearly turtles we've been doing for Yolo. Always love a chance to do some drippy and trippy art. These design files were so large that nearly broke all the studio's computers to get it right. The end result was definitely worth the headaches. The board also features our hand-drawn logos and taglines.
Here's a look at some random inspirations we spotted between client meetings at January's Surf Expo. The show seemed a bit smaller than years past, but there's still always heaps of inspiration around.
Here are some inspirations from around the show floor from the latest Surf Expo.
HERE ARE A FEW TEES WE DREW UP FOR 2017
On May 14th, my boys and I headed south to Vero Beach to celebrate the grand opening of one of our client's new paddle & surf shop, SeaSupGo. Earlier this year we developed their new logo, signage and other materials they'd need for the shop in preparation for their move from the Savannah Georgia area down to Vero beach. It was nice to the see the logo around the shop on all kinds of merch like hats and tees.
The Grand Openging event was low-key, but there was a steady stream of people checking things out, buying merch, sampling the snacks and taking the Bote paddle boards out for a spin.
It was a fun day. It's nice to get out of town every now and then. Congrats again to Jen and Barrett on opening the SeaSupGo shop..
We've wanted to make resources for other designers and illustrators out there for a while. Whether they need a starting point for their design or some fun elements to work with they can find them on our ever-growing Creative Market shop called Salty Surplus.
Our first 5 products are fun vector t-shirt design templates. They just debuted yesterday and were already featured on the Creative Market's blog Fresh Design Goods Fresh Design Goods.
Feel free to snag a template for yourselves and if there's a product you think we should make, let us know.
The new Yolo Original boards for 2016 have arrived and several of our designs are headlining this sweet new video. We created the tattoo design, the painterly Sea Turtle design, and the Yoga Turtle design, and the hand-drawn type on the white Richie Gudzan board.
Yolo Creative director: Jake Meyer
Here's a better look at the new boards:
We took in the Surf Expo January 16th and met with clients new and old. Here are some things we found interesting between meetings.
(Rollover for descriptions)
What drew you to Glas?
I’ve been an obsessed camera collector for years and love to make art with cameras in it for CameraLuv, so when I ran across the Glas “16mm” tee way back in 2008, along with some of their other cool hand-drawn tees, I knew these guys would be cool collaborators, because they love cameras and waves as much or more than me.
What pieces did you create for glas and what was the inspiration for those pieces?
I’ve worked on a bunch of tees over the years and my own camera collection has been the biggest inspiration for most of my work for Glas. The cameras, the shutters and components all combined with patterns and textures and anything hand-drawn make for some fun stuff.
When did you decide to become an artist?
I knew from a young age I wanted to be an astronaut or an artist. Around 4th grade, my hopes for space travel were dashed when I realized I inherited my dad’s bad eyesight, needed thick glasses and probably couldn’t be a pilot … so ... art it was. I always remember drawing and I learned how to airbrush and paint with watercolors and inks and learned how to screenprint in high school. I didn’t know how to make an art career happen until I heard out about "graphic design" from art school brochures from SCAD and Ringling College. With design, I realized I could do it all and use my drawings, photography and other art in my designs. I didn’t really even use computers in high school, but I knew graphic design or industrial design was what I wanted to do. I was working at a surfshop in high school and whenever I wasn’t surfing, longboarding, or wakeboarding, I was probably working on my art portfolio. It actually was a bit of a joke to some of the more unmotivated upperclassmen in my high school art classes, that I wouldn’t be partying with them, I’d be working on my portfolio. I got in, they didn’t.
Where did you train?
After graduation, I stuck around my hometown working, surfing and got an AA to knock out my prerequisites and took all the art classes I could from my community college and then I transferred down to Ringling College of Art and Design in Sarasota, FL to get a degree in Graphic and Interactive communication with a minor in photography.
How did your training influence you?
I really learned a lot from professors and my classmates in all majors at Ringling. I worked like crazy trying to push myself and our group of friends. Everyone was an artist around me so it was really cool to see what everyone was doing by day in class, and by night in the labs, studios and around campus. A bunch of my friends now work in the movie industry doing animation for sony, pixar and all that stuff. It was inspiring that they were creating whole worlds etc…
Where do you get your ideas?
They come from all around. You don’t know what will strike you and each project has it’s own needs. It’s the old signage on the street, it’s the sunset, it’s the way the tide has pushed in the driftwood, the line of that new Audi car ...you just never know.
I mentioned earlier liking to collect cameras, but I also collect all kinds of cool print ephemera or vintage skateboards… I’ve got a bunch of flat files in the studio full of random cards, tags, letterpress stuff and posters.
I guess I'll have to admit I also have a little bit of an obsession with Pinterest as well. I’ve pretty much run out of room for my cameras, so I’m filling up pinboards instead. I think it kind of satiates my appetite for collecting random stuff, without the clutter. You can waste a bunch of time here: (pinterest.com/cameraluv).
What artist or artists inspired you?
I’m inspired by those who seem to have way more time to draw than myself. Artists, designers, letterers … people like Joshua Noom, Mark Tesi, Jon Contino, Jackson Chandler, Jen Mussari, Jessica Hische, Dana Tanamachi, DKNG, Anne Benjamin and so many more are doing great work.
Is there symbolic imagery in your work?
Not really. But hopefully I leave a little stamp of myself into everything i do. I used to design magazines and books a lot, and would hide stuff in the gutters or illustrations all the time. I always try to find a connection to the work i’m doing so that I can learn something and grow from it no matter what it is. It’s always cool to take something that was just an idea, a few words or just a word doc from a client and turn it into something visual and something people want to keep.
What medium do you use and how did you decide on this?
I pretty much use all the mediums at different times. I’m on the computer probably more than I used to be, but for Glas stuff I’ll use pencil, pen and ink, and a little paint and the most recent batch of tees some of my photography was mixed in. If I’m doing a camera or something I’ll compose one of mine, and photograph it or just draw it.. then scan stuff back in and work in Illustrator or photoshop to get it ready for print.
What do you hope to accomplish as an artist?
I’ve always been really goal driven, but my priorities have shifted more to family as a have a few young boys and a beautiful wife. I don’t really aspire to have a one-man gallery show or be known by everybody. I just want to create and collaborate on things people love to wear or hold or read or experience, and all the while have fun and support my family.