RAT ROD CAR SHOW

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RAT ROD CAR SHOW

Took in a Rat Rod Car Show over the weekend at The Barn in Sanford, FL. Here are a few things we liked. Kids were in tow so we couldn't capture it all.

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BURTON BATTERY (slope-side)

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BURTON BATTERY (slope-side)

Recently Burton released RESORT [SNOWBOARDING] and one of our apparel pieces, the Battery Hoodie with our hand-written graphic made the cut. Burton ripper Alek Ostreng can be seen going huge in the hoodie starting around 5:12. Thanks Alek!

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SURF EXPO JAN 2014

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SURF EXPO JAN 2014

We took in the Bi-annual Surf Expo January 11th and checked in on some of our friends and clients. It’s always a fun and inspiring day seeing the booth graphics, new boards and apparel. This year marks the 50th Anniversary of the original Endless Summer, so there were screenings and displays of equipment and classic ephemera. We met up with Jackson Chandler, the talented Creative Director of Iron & Resin (one of our favorite brands) and stopped in on our clients at Jetty Apparel and  Yolo Boards. The Yolo booth and new catalog was stocked full of our hand-drawn type and vector art on boards, paddles, tees and booth graphics.

Here’s a small sampling of what we saw around the show:

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SURF EXPO - SEPT 2013

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SURF EXPO - SEPT 2013

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On September 6th, Daryl-the-intern and I left the office and headed south to the Orange County Convention Center to spend the day at the Bi-annual Surf Expo. It's always a great to see clients, meet new ones and take in ton of inspiration along the way. The September show also includes the wakeboard/waterski stuff so it's cool to see the most bad-ass & expensive wake boats on the planet and drool over the edges of their beautifully-detailed upholstery. There were some cool boards from Byerly, Hyperlite, Liquid Force, Obscura and more. Had a fun time catching up with some old friends at Meyer Boarding Co and got to see their new land paddleboards, which are sweet. While cruising the show floor I spotted a cool new skateboard company called STRGHT that uses a sandblasting technique to hand-carve their boards before hand-painting them. Also spotted a booth for the designery notebooks, called Field Notes. Got to see a cool work-in-progress chalkboard mural on skateboards by artist Joshua Noom. But, the highlight of my day was hanging out with the guys of Iron & Resin who've got a really cool thing going out of Ventura, CA. I love their aesthetic and all the fun hand-made details they put into everything. They even hand-stitched their lookbooks and gave us some stickers/patches/and a rag pouch with screen printed rag. Fun stuff.

Here's a sampling of some of what we saw at the show.

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SURF EXPO - JAN 2013

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SURF EXPO - JAN 2013

January’s Surf Expo was a blur as we filled our day with meetings with various clients new and old. Here are some inspirations we found along the way.

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SURF EXPO SEPT 2012

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SURF EXPO SEPT 2012

Our friend Michael Sevilla of SVLA joined us Friday, Sept. 7 as we chatted with clients & friends, and looked for inspiration amongst the hundreds of booths at Surf Expo. Here’s a little of what we found:

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SHIRTS THAT HELP

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SHIRTS THAT HELP

We recently created Going Coastal, a fun beach-themed tee for New York-based clothing company YOU&WHO. You & Who sells designer tees to help worthy causes in cities across the country. Every time they sell a shirt, they help clothe someone in need. Sales of our tees go to help a cause in our city, the Orlando Covenant House.

If you dig the tee, get your own for a cool $30 and help someone at Covenant house as a bonus.

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G23 REVEAL PARTY

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G23 REVEAL PARTY

On March 31st, we were lucky to be invited to Nautique’s mid-season reveal of their new flagship boat, the G23. It was a quite the spectacle … team riders arrived by jet and a huge hanger revealed 3 versions of the boat. There was food, music and all the Red Bull you could drink, so all the invitees were having fun.

All-in-all the boat looked great inside and out … it featured an innovative hull design that’s been 3 years in the making and a host of other cool additions to the interior like tons of storage and really nice upholstered detailing. Great job everyone!


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