We made our way to the Surf Expo yet again on January 12 to visit clients and see what’s happening industry wide. The show felt a little light, but there’s still always inspriation to be found. Here’s a bit of the random that grabbed us between meetings.
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Jan 20th we took in the Surf Expo and got a look at a variety of trade show setups.
Here's a look at some random inspirations we spotted between client meetings at January's Surf Expo. The show seemed a bit smaller than years past, but there's still always heaps of inspiration around.
Here are some inspirations from around the show floor from the latest Surf Expo.
HERE ARE A FEW TEES WE DREW UP FOR 2017
We took in the Surf Expo January 16th and met with clients new and old. Here are some things we found interesting between meetings.
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Here's a look at the some of the inspirations we found at this Fall's Surf Expo. It's always a good time seeing old friends and clients and meeting new ones. There were a lot of cool wakeboard graphics this year that did a great job of incorporating materials and various paints and finishes. Definite eye candy and drool worthy printing.
We were in a lot of meetings this expo, but here are a few things of interest we found in between.
On September 6th, Daryl-the-intern and I left the office and headed south to the Orange County Convention Center to spend the day at the Bi-annual Surf Expo. It's always a great to see clients, meet new ones and take in ton of inspiration along the way. The September show also includes the wakeboard/waterski stuff so it's cool to see the most bad-ass & expensive wake boats on the planet and drool over the edges of their beautifully-detailed upholstery. There were some cool boards from Byerly, Hyperlite, Liquid Force, Obscura and more. Had a fun time catching up with some old friends at Meyer Boarding Co and got to see their new land paddleboards, which are sweet. While cruising the show floor I spotted a cool new skateboard company called STRGHT that uses a sandblasting technique to hand-carve their boards before hand-painting them. Also spotted a booth for the designery notebooks, called Field Notes. Got to see a cool work-in-progress chalkboard mural on skateboards by artist Joshua Noom. But, the highlight of my day was hanging out with the guys of Iron & Resin who've got a really cool thing going out of Ventura, CA. I love their aesthetic and all the fun hand-made details they put into everything. They even hand-stitched their lookbooks and gave us some stickers/patches/and a rag pouch with screen printed rag. Fun stuff.
Here's a sampling of some of what we saw at the show.
January’s Surf Expo was a blur as we filled our day with meetings with various clients new and old. Here are some inspirations we found along the way.
On Saturday we traveled down to the Surf Expo to see what’s new in he world of surf, skate, wake and see some of our clients and try to meet new ones. It seemed busier than the January show, which could mean good things for the industry. Most if the major brands were in attendance, but some popular favorites weren’t there, like Nixon, Hurley, Dragon, Spy, Electric. (This is likely because of the huge push for the wakeboard/waterski aspect of the show.)
As always there was some cool booth design, but there was a lot of rehashing of last shows shells, and many companies just went with pop-ups and vinyl-wrapped booths this time around. Rip Curl had a HUGE 30ft+ tall graphic wrapping around their booth which you could could see from across the show. There was some custom one of a kind bikes being painted by the lovely Taylor Reeves, some fun boats and random inspirations to be found all around the show floor. Here’s our iPhone sampling:
One of the highlights at the show this time was stopping our client VonZipper’s booth to check out a few of the tees we have coming out soon. There will be a bunch of different colorways of each of these, but you get the idea.