We partnered with Fall Line Outfitters Co. to help them launch their their first roast, Wisconsin Gold, derived from a medium roasted single-source Arabica bean. They love their coffee, but they LOVE their state. We put Wisconsin front-and-center, featuring it in the name lockup and throughout the package in patterns and images that showcase Fall Line’s idea of a “perfect day” on the water.
DELIVERABLES: Coffee Bag Package Design and Layout, Logo Design, Photo Sourcing and Retouching
about the design
The front of the Fall Line Coffee bags features their inspiration for the name, a closeup of a golden-colored brown trout, one of their favorite local catches. The back design reveals more photos of their beloved trout and their fishing gear. All those images are overlayed with a contour drawing of the state in gold with a centrally placed star that leads you right to their shop in Steven’s Point, Wisconsin.
“The coffee bag looks awesome and is exactly as I pictured it! You nailed it. We’re very excited!”
—Craig Cook
Owner, Fall Line Coffee Co.
GIVING BACK FROM THE START
Fall Line coffee Co. is proudly veteran-owned company and wanted to set themselves apart from the beginning by donating $1 from every bag sold to help support veterans through Wisconsin Hero Outdoors.
