From the battlefield to the board room, OneNation Coffee has your back. We’ve had the pleasure of helping this veteran and first responder owned company from the ground up with branding, messaging, package designs and more.
SCOPE OF WORK: Branding, Coffee Bag Packaging, Label design, Website Design, Booth Graphics, Collateral and Apparel
When OneNation Coffee launched they only had two roasts, Tastes Like Freedom and JB’s Buckshot Blend, but we came up with a flexible bag and label system that inform the look of future bags. We printed the stock bags with one of the premier food packaging printers, Roastar and then added our own labels showcasing the different roast profiles. The original bag was printed with our smoking logo branding and the sides contained directions for the perfect cup and info about how from the beginning, OneNation wanted to give a portion of all coffee proceeds to help veterans, active duty military, first responders and their families. In the early days they gave to the WLS foundation, but their heart for giving has grown over the years and in Fall of 2021 they founded their own 501c3, the OneNation Foundation so they could give to even more causes.
THE FIRST PACKAGE
Each label has distictive outline colors and a stamp that relates to the roast they’ve developed. In the early days to save on costs, we created only one label per roast that the fulfillment team would check off for the type of roast inside, whether whole bean or ground, but as they’ve grown, we’ve adapted the system and now print unique bags for each roast and bean type to save on packing time.
Just a taste
As their offerings have grown, we’ve developed other packaging labels and bags like the 1.75 oz Tactical Reload that offers five options for what’s inside using a familiar system of typography and colors on a metal look label.
In the fall of 2019 we helped OneNation switch up their packaging to create a unique tribute blend that broke from the standard black and metal look of the original bags. This clearly patriotic 9/12 blend mixes their most popular roasts and the package features a tribute to first responders on the back. The text reads: While the pain from September 11th, 2001 will always linger, so will the memory of Americans coming together as one nation the following day.
Merch and DrinkWare
Over the years we’ve applied variations of the OneNation branding to cups, tumblrs, hats, tees and more. While the branding is simple the choice of blanks and the manufactures we use to print has been very important.
Branding a Racecar
It’s been exciting to watch OneNation grow over the last few years and October 2020, the founders got to live out their dream of sponsoring a Nascar. They partnered with the GoFas #32 Racing team and created a pretty sweet silver and black car. We were able to help create some fun social media posts as the race was approaching.
It’s time to race …
Too see more images of OneNation’s Nascar during prep and race day, click here.
